Job Description

Title: Digital Marketing Specialist

Department: Marketing

Reports To: Marketing Manager

Job Grade: 9

FLSA: Non-Exempt Last Modified: 3/3/2025

It’s a Job … Only better!

At UKFCU, we’re more than a Credit Union – we’re a community, and we’ve been proudly serving our members since 1937! As a rapidly growing, not-for-profit organization, we’re dedicated to making a real difference in the lives of our members and employees alike. If you’re looking for a workplace where you can grow, make an impact, and have fun while helping others, UKFCU is the place for you!

Why This Role Matters

As a Digital Marketing Specialist , you will play a key role in shaping UKFCU’s online presence and member engagement strategies. You will develop and execute digital marketing campaigns, manage content across various platforms, and analyze performance data to optimize engagement. Your creativity and strategic mindset will contribute to the Credit Union’s growth and brand recognition.

What You’ll Do

Digital Marketing & Content Creation:

• Develop engaging written and visual content for email marketing, social media, and the website.
• Manage and optimize email marketing campaigns, ensuring proper segmentation and automation.
• Create and maintain a content calendar for digital platforms, including Facebook, Instagram, LinkedIn, YouTube, and more.
• Ensure that UKFCU’s digital presence aligns with brand identity and marketing goals.

Analytics & Performance Tracking:

• Monitor and analyze campaign performance using tools such as Google Analytics, Siteimprove, and social media insights.
• Compile monthly reports on engagement, website traffic, and marketing effectiveness.
• Use data-driven insights to refine strategies and improve campaign success.

Website & SEO Management:

• Maintain and update website content, ensuring accessibility, usability, and SEO best practices.
• Collaborate with internal teams to create new webpages and optimize user experience.

Community Engagement & Research:

• Participate in UKFCU-sponsored events to document and promote Credit Union activities.
• Research industry trends, new digital platforms, and emerging marketing strategies to keep UKFCU at the forefront of digital engagement.

Collaboration & Compliance:

• Work cross-functionally with internal teams to align marketing initiatives with organizational goals.
• Ensure compliance with Credit Union policies, regulations, and best practices.

Who You Are

Experience & Education:

• 3-5 years of experience in digital marketing, social media management, email marketing, or a related field.
• Associate’s degree in marketing, communications, business, or a related discipline; bachelor’s degree preferred.
• Experience with email marketing platforms (ActiveCampaign, Mailchimp, Constant Contact), content management systems (Drupal, WordPress, Kentico), and social media management tools (Hootsuite, Sprout Social).

Skills & Strengths:

• Strong understanding of digital marketing strategies and best practices.
• Excellent writing and content creation skills.
• Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Analytical mindset with the ability to interpret marketing performance metrics.
• Detail-oriented and organized, with the ability to manage multiple projects simultaneously.

Key Traits:

• Creative and proactive in developing innovative marketing campaigns.
• Strong communicator and collaborator across departments.
• Passionate about engaging with and serving UKFCU’s community.

What’s In It for You?

• Competitive salary and industry-leading benefits.
• Opportunities for professional growth and leadership development.
• A chance to make a lasting impact on our members and the organization’s future.

Legalese

Equal Opportunity Employer
UKFCU is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable law.

At-Will Employment
Employment with UKFCU is deemed “at-will,” which means that either you or the company may terminate the employment relationship at any time, with or without cause or notice, unless otherwise provided by law.

Physical and Cognitive Demands
This role requires a blend of physical activity and mental focus to effectively perform its essential functions. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this role. Key physical activities include sitting, standing, walking, and occasional lifting (up to 25 pounds). You’ll also use your hands for various tasks, reach with your arms, and engage in conversations. Vision requirements include the ability to focus, perceive depth, and distinguish colors. Cognitive abilities essential for this role include judgment, auditory perception, memory, reasoning, and occasional persuasion.

Work Environment
You’ll primarily work indoors in a comfortable, climate-controlled office setting. The noise level is typically moderate, ensuring a focused yet dynamic work environment. Reasonable accommodations will be provided as needed to support an inclusive workplace.

This job description provides a general overview of the responsibilities and expectations for this role. It is not a comprehensive list of tasks, and employees may be asked to take on additional duties to support team success.

Applications are only accepted through our online application system. However, if you need assistance with any part of the application process or are unable to apply online because of a medical condition or disability and need an accommodation, please contact recruiting@ukfcu.orgto let us know the nature of your request. Please note, UKFCU accepts only employment applications that are complete and received by the Office of Human Resources by the specified deadline for each opening.

This position allows for an optional hybrid work arrangement which includes a combination of both in-office and remote work arrangements. (Maximum of two days remote, three days in-office). To be eligible for the program, employees must complete a minimum of 90 days of continuous, regular employment, be in good standing, and submit a formal hybrid work application prior to being eligible for hybrid work, pending supervisor approval. Work schedules will be established by the employee's supervisor according to business needs. Working locations and schedules may be altered at management discretion.

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