Job Description

COMPANY: Trend Social

INTERNAL TITLE: Brand Manager
REPORTS TO: VP of Trend Social

OVERVIEW:

Brand Managers at Trend Social lead influencer programs on behalf of our clients. Brand Managers are responsible for supporting the objectives and workflow of the larger team, which includes day-to-day strategy and influencer campaign execution for our clients. This role requires an extremely organized individual, a strong communicator, and the ability to manage multiple clients in a fast-paced, entrepreneurial atmosphere. 

RESPONSIBILITIES: 

• Program/Campaign Management – Assist in deployment of Influencer Marketing programs and campaigns. Ensure all deliverables are met on time and on budget. Experience with Asana preferred.
• Influencer Campaign Strategy - Create compelling recommendations for existing and prospective clients, including internal and external materials and presentations. 
• Existing Business – Contribute ideas and strategies to grow existing accounts. Stay current on each client’s market, competitive environment, and business goals to make Influencer Marketing recommendations. 
• Account Planning - Responsible for compiling portions of first drafts of presentations, agency POVs, agency sales materials, and influencer communications with oversight from manager. Experience with Canva preferred. 
• Reporting & Analysis – Responsible for working with software partners to collect, compile, and aggregate weekly and/or monthly reporting; making recommendations and optimizations based on insights. Experience with CreatorIQ or other IM software tools preferred. 
• Vendor & Partner Knowledge – Research and stay abreast of new vendors/partners and submit recommendations to manager to set up meetings and demos. 
• Relationship Management – Work seamlessly and effectively with all influencers, influencer managers and management companies, and members of the Trend Social team on all aspects of Influencer Marketing and client service. 
• Team Development – Research and report on trends/best practices in Influencer Marketing, demonstrating an interest in and an aptitude for growing the agency’s offering.

QUALIFICATIONS/CHARACTERISTICS:  

• 2-3+ years of communications, social media and/or digital marketing experience 
• 1-2+ years project management experience 
• Exceptional written and verbal communication skills 
• Passion for creator/influencer marketing, both professionally and personally 
• Strong understanding of marketing and social media ecosystem 
• Excellent time management, prioritization and organizational skills 
• Entrepreneurial spirit and curious mind 
• Experience vetting and communicating with social influencers is preferred

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