Job Description
OVERVIEW OF THE COMPANY
Fox TV Stations
FOX Television Stations owns and operates 29 full power broadcast television stations in the U.S. These include stations located in 14 of the top 15 largest designated market areas, or DMAs, and duopolies in 11 DMAs, including the three largest DMAs (New York, Los Angeles and Chicago). Of these stations, 18 are affiliated with the FOX Network. In addition to distributing sports, entertainment and syndicated content, our television stations collectively produce approximately 1,200 hours of local news every week. These stations leverage viewer, distributor and advertiser demand for the FOX Network’s national content.
JOB DESCRIPTION
Job Summary
If you’re good at influencing, we have the ultimate platform for you! We’re looking for a talented Multimedia Marketing Producer to join our team and help us captivate our audience with amazing content and brand experiences. In this role, you will not only produce content, but you will work on experiential marketing that helps build a brand that resonates with our audiences. A high level of energy and enthusiasm is essential.
If this sounds like you, we want to hear from you asap! Join us in revolutionizing the way local news connects with cord-cutters and cord-nevers.
Duties/Responsibilities
- Create Marketing Content: A strong understanding of social media with a knack for identifying trends is a must. You’ll conceive, write, pitch, produce and edit marketing content that aligns with our brand message and voice, including long-form, short-form, newsletters, web ads, promos, livestreams, podcasts and more.
- Manage Brand Activations: You’ll help plan, organize, and execute our brand experiences at various activations, including live-sporting events, community festivals, client-sponsored events and other brand-related activities. Your goal is to maximizing audience engagement by creating content, interacting with attendees and promoting our news product.
- Build Audience: Help build a loyal audience of engaged consumers who are interested in our content and news product. Use analytics and consumer data to optimize the effectiveness of our marketing campaigns and identify areas for improvement.
- Influencer Marketing: Develop and execute influencer marketing strategies and creative campaigns that support the overall goals of the marketing team. Execute local and network social promotions, as well as client-sponsored digital content.
- Perform other duties as assigned
Required Skills and Abilities
- Expertise in using major social platforms like Facebook, Twitter, Instagram, LinkedIn, TikTok, etc
- Extensive experience producing, optimizing and publishing digital content, including news
- Working knowledge of DSLR cameras; experience with video production and editing required
- Strong writing and graphic design skills; use of Adobe Creative Cloud products necessary
- Understanding of digital metrics and ability to interpret data to measure success.
- Comfortable interacting with audiences online and in-person. Street team experience is a major plus!
- Ability to thrive in an independent work environment and troubleshoot technical challenges.
- Ability to provide a reel of work examples as part of the interview process.
- Must have valid driver’s license and clean driving record.
- Ability to work a flexible schedule requiring nights, early mornings, weekends, and holidays.
Education and Experience
- Minimum three (3) years of digital content production and marketing experience
- Bachelor’s degree in communications, Journalism, Radio/TV, or related discipline preferred.
Physical Requirements
- Regularly stand, walk, sit, reach with hands and arms, and talk or hear.
- Occasionally required to climb or balance and stoop, kneel, crouch, or crawl.
- Regularly lift and/or move up to 25 pounds.
- Vision abilities include close vision, distance vision, color vision, and ability to adjust focus.
- Hearing abilities include ability to hear and distinguish voices across the audio spectrum.
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Job Tags
Holiday work, Local area, Immediate start, Flexible hours, Night shift, Weekend work, Early shift,