Job Description

At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.

Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and paid time off. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.

Status

Exempt

Summary

The Manager of Digital and Media will lead our media strategy, digital marketing, and social media efforts. This individual will play a pivotal role in shaping the Kia brand’s presence across all media channels in the U.S., driving innovation, and ensuring our strategies effectively engage and convert target audiences. The selected candidate will:

• Lead National (Tier 1) and Dealer Marketing Group (Tier 2) strategy and planning for media buying, implementation, management and tracking, ensuring media plans support brand health and sales objectives. 
• Drive all media planning and development for vehicle launch and sustainment/always-on marketing campaigns across the Kia lineup. 
• Oversee digital and social media (organic and paid) planning, strategy, execution and creative development to achieve industry leading media campaigns. 
• Lead planning and measuring of media KPIs and ROI, generating actionable insights to improve media effectiveness and efficiency.
• Fulfill the important role of enabling Kia America, Inc. (KUS) to maximize effectiveness and efficiency in its marketing efforts and investments. 

Major Responsibilities

1st Priority - 25%
Media Strategy and Planning: Lead media planning development from initial segment/product/customer analysis to product positioning, Media strategy and mix; includes coordination and communication w/ all agency partners. This role is responsible for considering the overall business perspective, ensuring decisions are not solely driven by individual campaigns.

2nd Priority - 25%
Digital Marketing and Social Media: Lead development and execution of KUS digital and social media strategies; oversee development and delivery of digital and social creative. 

3rd Priority - 15%
Leadership and Collaboration: Demonstrating collaboration, empathy and excellent communication skills, inspire and lead a team of KUS Marketing professionals and agency partners in delivering work that is efficient, effective and performative.

4th Priority - 25%
Measurement and Reporting: Partner with KUS and Kia North America (Kia NA) analytics team members and agency partners to deliver consistent, actionable reporting on media performance. Ensure KPIs and targets are clearly set prior to campaign deployment to enable thorough reporting and timely optimization recommendations. This role is responsible for analyzing consumer behavior based on overall marketing data and providing support to leaders in making data-driven decisions

5th Priority - 10%
Innovation and Change Management: Advocate for innovation in media strategies by exploring new channels, ad formats, and audience targeting capabilities.

Education/Certification

Education:

• Bachelor’s degree or equivalent work experience required.
• Masters or equivalent work experience preferred.

Overall Related Experience:

• Minimum 10+ years client or agency side experience, with mix of relevant experience within media strategy/planning, digital marketing, social media and performance marketing
• Minimum 5 years of direct people management experience
• The ideal candidate will have a passion for innovation, a data-driven mindset, and the leadership skills to drive impactful campaigns that elevate our brand and engage our consumers.

Other Requirements:

• Occasional travel may be required domestically and/or internationally.
• May need to work additional hours outside of normal business hours as required by the job, including weekends or holidays.
• Perform other duties as assigned.

Overall Experience

• Minimum 10+ years client or agency side experience, with mix of relevant experience within media strategy/planning, digital marketing, social media and performance marketing
• Minimum 5 years of direct people management experience
• The ideal candidate will have a passion for innovation, a data-driven mindset, and the leadership skills to drive impactful campaigns that elevate our brand and engage our consumers.

Directly Related Experience

• Comprehensive understanding of various media channels including broadcast, streaming, digital, social, print, radio and OOH
• Strong ability to interpret data, analyze campaign performance and draw actionable insights to optimize media strategies
• Strong working knowledge of Digital, Mobile and Social Media advertising mechanisms and processes.
• Proven track record of leading large omnichannel media campaigns and driving measurable results
• Demonstrated ability to effectively lead and inspire multiple agency teams
• Budget management experience

Skills

Ability to effectively champion innovation and new ways of thinking within an environment that has fixed governance processes and procedures

Proficient in Microsoft Word, Excel, PowerPoint

Strong analytical/mathematical & strategic sense/skills

Strong oral and written communication & presentation skills

Working knowledge of marketing analytics and reporting tools and resources, including Google Marketing Platform (GMP), Google Cloud Platform (GCP), Sprinklr and other marketing solutions.

Competencies

Care for People

Chase Excellence, Every Day

Dare to Push Boundaries

Empower People to Act

Move Further, Together

Pay Range

$135,501 - $195,490

Pay will be based on several variables that are unique to each candidate, including but not limited to, job-related skills, experience, relevant education or training, etc.

Equal Employment Opportunities

KUS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law. KUS complies with applicable law governing non-discrimination in employment in every location in which KUS has offices. The KUS EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.

Disclaimer : The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

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